Factors Influencing Public Interest in Continuing to use Urban Transportation (Case Study: GM and MM Routes in Malang City)

Abstract

The high mobility of urban communities requires more efficient, for example public transportation. Many factors can influence the community in choosing and using public transportation including providing quality services. City transportation (Microbuses) in Malang City has become a marginalized public transportation after the emergence of online-based public transportation in the last few years. Even so, in fact the city transportation (Microbus) still exists or is arguably still needed by some people of Malang City until now. Among the 19 routes that are still operating, GM and MM routes are two routes that still exist on the streets of Malang City today. The purpose of this study is to analyze the factors that influence people's interest in surviving using city transportation, which can later be used as recommendation to public transportation service providers and the City Government of Malang in anticipating an imbalance between supply and demand, namely by seeking planning and improving moving process supporting tools (transportation system) to achieve ideal conditions. The results of this research are characteristics of users who still use city transportation and what factors then influence the interest in surviving using city transportation.